Cannes Lions

Take It Lightly

MJZ, Los Angeles / COCA-COLA / 2020

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Execution

In this film, Coca-Cola Light Taste show the passions and struggles of relationships - and what happens when you start seeing your partners charming quirks as annoying. The main message of the story is to not let the small stuff take away too much joy from your relationship. The heroes of the film is a couple, who we follow through their everyday lives. We see how they experience different situations, depending on if they take it lightly or not, in scenes packed with humour, tension and tenderness. A hearty laughter in the cinema or an annoying cackle? Unbearable snoring or the cutest sound in the world? It all depends on if they take it lightly, or not. Everything is set to an intimate and sweet new duett version of the classic Motown song “My Guy”, performed/sung by the actors themselves.

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