Cannes Lions
DELVICO RED CELL, Madrid / SCHWEPPES / 2006
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Description
For the launch of T!, a new soft drink in four flavours represented by colours, we have recreated a city where all the inhabitants move about in coloured circles. In this way, we turn the city into an immense board game with thousands of people moving around it.
Each person chooses the colour they like best and they move about only stepping on the circles with this colour. The game advances and we see how the whole city is playing. Finally, 4 coloured circles come to life and become 4 bottles of T! TEST YOUR LIBERTY. TEST YOUR T.
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