We’ve printed Turkcell Muzik napkins for song requests and placed them at two of the most popular venues in Istanbul. The napkins encouraged people to request songs, and reminded them that they could easily listen to their favourite songs on their mobile, tablets and PC’s via Turkcell Muzik any time they wanted.

We placed our napkins in the most popular pubs in Istanbul for just 2 days and in just a weekend near 500 people requested songs using our napkins.

And Turkcell Müzik app was downloaded 2.500 times during the weekend, 5 times more than the number of songs requested, when there was no other communication for the app.

No budget was spared for the project, except the napkins printed with Turkcell Muzik logo, which cost a total of €200.

ROI for the one-shot event was 1500%.