Cannes Lions

SONOS

72ANDSUNNY, Los Angeles / SONOS / 2015

Film
Film
Film
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Overview

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Credits

OVERVIEW

Description

Each film opens with a stark monochrome white room being overtaken by the music that bursts out of a Sonos speaker, with each genre of music visually represented in its own unique way as it takes over the room.

Execution

Each film incorporated a variety of VFX, involving both practical elements and CG. Pop Art used CG to animate hundreds of animated characters at once. Blocks individually animated 7 million multicolored blocks at a time, using an algorithm to control each individual block’s placement and animation.

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