To create a direct mail to advertise the services of the sound production company Saxsofunny to the creative and production staff of Brazil’s main advertising agencies.

So we had the idea of positioning the sound production company as a creator of sounds. Any sound a client might need. From this concept was born the idea of creating imaginary musical instrument cases that conveyed the message 'WE PLAY THE SOUND YOU NEED'. All cases were in the shape of things that make sounds, such as a ray, an elephant, and a missile. Inside the cases there was a pen drive containing the production company’s portfolio. The cases could then be used to carry CDs or DVDs

2/3 of creative directors that received the case contacted the company to at least thank the gift that could be used as a bag.Several of them ordered cost estimates from Saxsofunny for the advertising campaigns they were doing at the time.During the month that followed the campaign the company got 10% more deals than the same period in the previous year.Lots of people called asking for more imaginary musical instrument cases, which lead to an extra production of 80 cases.The action generated buzz and became news in creative departments.