Cannes Lions
SPECIAL, Sydney / TOURISM NEW ZEALAND / 2022
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Tourism New Zealand knew the quarantine free travel bubble was going to open between Australia and New Zealand. They just didn’t know when. They briefed us to create something which would accommodate the uncertainty of timings and tap into the desire to break the monotony of being trapped in Australia. So we created a campaign centred around a dreaming Australian and a New Zealand tour guide as they experience a surreal ‘dream’ holiday in New Zealand. Throughout the dream, the pair experienced New Zealand fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub.
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