Cannes Lions
PROXIMITY LONDON , London / ROYAL MAIL / 2007
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Description
Special Delivery is Royal Mail’s premium overnight courier service, guaranteeing to deliver your package before 9.00am. It beats the competition for reliability and costs half the price. So why aren’t more customers using us?
We made sure they couldn’t doubt our commitment to being on time, for a second.
Because Special Delivery™ is the champion of the 9am delivery service, their staff must be dedicated to being on time, too. So they’re just the kind of people who’d set up a campaign to stop lateness altogether. We launched the Stop Lateness Campaign (www.stoplateness.com), and invited the nation to join in.