The director envisioned this spot as an epic odyssey across a whole nation - not a tour of landmarks but a journey above something real; the building sites, the SLSAs and RSAs, the boardrooms and the pokie rooms. The kind of iconography that connects a country.

The director knew that the emotional journey was crucial; the joy that Santa feels at being free, the worry when he starts deflating and the happiness he feels on his safe return home.

So, they made Santa feel expressionistic and characteristic; a 4 meter inflatable Santa was designed and built for the shoot, allowing us to combine in-camera and plate shots of his movement.

To marry it all, the director made sure that each frame was shot as if they had stumbled upon a spontaneous, unforced moment. A series of unexpected and thus joyous occurrences that connect the country and cement the creative idea.