At Christmas, most Aussies thought of Australia Post as a place to send gifts, but not to buy them.

Until a little boy, an old man, and a disco ball came along, with an emotive campaign tailor made for TV.

Spread the Merry reminds all Aussies that a little gift can mean a lot, and that Australia Post – where your Festive errands will take you anyway – has loads of great small presents to lighten up someone’s Christmas.

The campaign delivered a 125 per cent increase in in-store merchandise sales volume, while research agency Cubery rated it the most effective Australian Christmas ad of the year.