Cannes Lions
DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires / COCA-COLA / 2011
Overview
Entries
Credits
Description
Sprite Zero had to launch a new spot that worked with the benefit of Zero Calories.From this brief we developed a relevant concept for the target:There’s a lot of competition out there. A concept that works on the idea that when you relax you run the risk of losing your couple.And where Sprite Zero appears as the hero of the story by providing a solution to this problem.
Similar Campaigns
12 items