The challenge was to create a poster that people really wanted to have. There's already a lot of Benfica's merchandising, and we needed something that could stand out and also be a collectible object. We also decided the stars of the posters should be Benfica's top stars: the players. Some of them are not only part of Benfica's History, but also the Portuguese History.

We decided to search for a artist that could blend a modern graphic approach with the vintage Photography. A graphic artist from Bosnia, Zoran Lucic, was contacted to develop the graphic line. Zoran had a style that fitted our purpose. And more importantly: he loves football. And, of course, he knew all about Benfica's top players. We decided to develop 12 Posters, and in the next years we will develop the others until we reach the top 50th all time best football players of Benfica.

The Posters are now on the Mega Store for sale. The Museum opens the doors in the beginning June. The posters are selling like no other merchandising. The poster of Rui Costa, that is know a Director of Benfica after a long and succefull career in Europens top Football, will have a signed edition of 100.