We introduced Stir Up Captain, the pilot who became a fan. During all the Aerolíneas Argentinas’ flights that carried Argentine soccer fans to the World Cup venue, this pilot would put on his soccer fan T-shirt and break protocol to cheer on the passengers and touch their hearts, turning all flights to Brazil into a real celebration for everyone on board. The campaign’s video was launched on YouTube, Facebook, and Twitter.

The media amplified the campaign through the videos recorded by the people at the moment of the Captain’s speech. The campaign experienced an organic growth. The video got 987,103 views on YouTube. On Facebook, it hit over 409,466 likes, was shared more than 136,439 times, and reached an 8% engagement (100% more than the average in the same year). Meanwhile on Twitter, it achieved 18,000 interactions, with a 12% rate (a 200% increase over the average in 2014).