TORTURE

is going on in 141 countries in the world. Amnesty International Hungary needed a new way to help ten chosen imprisoned and tortured journalists, human rights activists and victims to be free.

Four online trailer videos of upcoming 2015 blockbusters were hijacked. Instead of the trailer, they show the reality. When the user clicked on the trailer video, expecting to see an entertaining content, they saw a 10-second clip showing what violence is like in reality. They could then click through to Amnesty Internationals’s "Stop Torture" page and take action.

400,000 views of the 4 videos combined

8,5 times more visitors on the Stop Torture website than before the campaign