The victims themselves are too affraid or too ashamed to tell what really happened, so we focused on people around the victims. Instead of showing a man beating the hell out of a woman, we made people ask themselves why they're willing to believe the excuses for a black eye.

Thousands of people made a personal appeal for the Finnish goverment to stop violence against women. The President of Finland, Tarja Halonen, made a public statement on how she feels this campaign has finally started to move things in the right direction.