Trident Total is a different gum mainly because its formula takes care of the teeth. To communicate the benefit, we decided to focus in laughter, under the concept ¨Trident Total takes good care of the most beautiful thing you have, your laughter¨.The piece Laughter focuses on the clothes of the protagonist that are very formal in the beginning of the spot and that transform into more casual and happy clothes in the end. With the piece, we depicted the transformation power laughter has in a person.