Most top-tier shows on HBO get an "inside the episode" series wherein our department is given a budget and great creative autonomy to craft this supplemental material. Given Succession's success, participation from cast and crew, and such strong writing and performances, our HBO creative team felt it was important to focus on the show's rich well of subtext. For example, what's happening between the lines on the page, how an actor handles that nuance, and how a scene is constructed to convey these ideas. We set out to make this content wholly additive to the experience of watching the show, rather than something simply, "extra." Additionally, we borrowed dialogue from the show, branding these pieces as a series titled, "Controlling the Narrative," which set them apart as a unique set of content.

The creative idea aligns with our objective of creating must-see extra content that was additive to the experience of watching Succession. HBO's success has been based entirely on its dedication to creating high-quality, groundbreaking and culture-defining programming, therefore our brand-messaging had to uphold that level of quality with our craft and creative execution.

The audience of this show loves the characters and the humorous dialogue, so we attempted to highlight unique character moments by crafting interview questions that would give the performers and creators a chance to present their insight on these moments. That is, how they were created and what it was like to perform them. This gave the audience a peek behind the curtain at some of their favorite moments. Also, as a pseudo-act of journalism, we offered an official account from the show's creators of how and why the show's most consequential decisions were made.

The series as a whole, which includes one Controlling the Narrative piece per episode in Season 4 earned over 2.3 million views on YouTube, with the highest view counts being 684k for the series finale, and 468k for episode three, which included a major plot event.

Millions more views and engagement occurred on social platforms including X (formerly Twitter), Instagram, Facebook and TikTok.

On January 7th, the team was awarded a Primetime Emmy for Outstanding Short Form Nonfiction Or Reality Series.