Cannes Lions
RMG: CONNECT, Milan / VODAFONE / 2005
Overview
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Credits
Description
A businessman constantly thinks about business. Each choice is a difficult one, as it may condition his success.Vodafone is a perfect, stress-free choice. You feel as relaxed as when you decide to go on holiday.A businessman is about to go on holiday. Inside, two postcards sent from different locations (the sea and the mountains), to discuss the two summer options available from Vodafone.
Outcome
We mailed 50,000 companies. We’ve got 5,500 Vodafone validated leads-to-sales to date.
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