The story uses as its background, the false machismo that exists in society and the hilarious outcomes that lie therein.

The commercial is based on the universal premise that even the toughest among us, fear the tiniest things –the biggest men fear the tiniest bugs!

Three young geeks are visiting a ‘city tough’.

Geek 1 explains the achievements of the tough guy, who brushes it off as minor. Even the photographic evidence of his toughness, he brushes aside.

The drama properly unfolds as the tough guy – Surey, goes off-screen to obtain evidence of his finest achievement.

The scream from Surey shocks everyone, and they witness his humiliating fear at the sight of a cockroach. In fact, while Surey is atop a bench, safely out of reach of the scary bug, his wife has to step up and spray the roach with Mortein.

Surey sits back down, gathering what remains of his dignity, he explains himself.

What he says, justifiably, is that the ‘smaller the adversary, the bigger the threat’.

Three young geeks are visiting a ‘city tough’.

Geek 1 briefly explains the achievements of the tough guy, who brushes it off as minor. Even the photographic evidence of his toughness, he brushes aside.

The drama properly unfolds as the tough guy – Surey, goes off-screen to obtain evidence of his finest achievement.

The scream from Surey shocks everyone, and they witness his humiliating fear at the sight of a cockroach. In fact, while Surey is atop a bench, safely out of reach of the scary bug, his wife has to step up and spray the roach with Mortein.

Surey sits back down, gathering what remains of his dignity, he explains himself.

What he says, justifiably, is that the ‘smaller the adversary, the bigger the threat’.