Cannes Lions
McCANN ERICKSON, Madrid / GUGGENHEIM MUSEUM BILBAO / 2009
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The briefing was clear: a radio commercial inviting people to attend the surrealist short film season at the Guggenheim Museum in Bilbao. What better solution than to make the commercial itself seem like a 'surrealist short'?It is very short, only 20 seconds, and it tells the surrealistic story of a fly and a bowl of soup.
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