To promote the “Surreal Things” exhibit at the Guggenheim Museum Bilbao, we created a multimedia campaign with a strong Internet focus, including a Youtube channel where people could share their vision of surrealism, a spot which became viral, and an experiential microsite in which visitors could experiment with surrealism. Moreover, the pieces chosen by the art museum's committee were projected as part of the exhibition by the Guggenheim Bilbao.In this ad, we see two old men playing petanque. One of them has seen the Surrealism exhibition and tries to explain to his friend what it is about. Their game of petanque then becomes quite surreal...