Esteem managed to outperform all other advertisers, due to the clutter breaking branding, and the connection with the overall communication message.Opportunities were created to highlight the car. The car was branded with the proposition Fall in Love Again. Participating contestants were ferried to and from the field in this All New Esteem. The commentators added sound bytes on Live Cricket telecast whenever the car was panned.

The huge number of exposures with commentator mentions & product integration, guaranteed returns.Of the 39 brands surveyed, Esteem climbed from Number 30 to Number 19 in the Post Research.3rd highest growth of Combined Efficacy Index (Spontaneous Awareness * ECT).Esteem - highest recalled new feature on the series.