To announce the launch of the car and point out how powerful its petrol engine actually is, we used a DPS print ad the reader could interact with. Logos and copy where printed sideways. Buy turning the ad sideways to read them, the image of the Patrol driving along a salt plane, took on a new perspective of a rocket blasting off. The campaign ran across inflight and business magazine titles across the country.

Following the pulication of the print execution, the following results were achieved:

- July's Nissan Patrol landing page visitation was up 201% on June.

- July's enquiries were up 50.4% on June for Nissan Patrol brochure requests.

- July's Nissan Patrol hard leads were up 46% on June based on test drive requests, quote requests and asking dealers to contact.