A 50-foot balloon, appearing to be a giant bubblegum, was created to celebrate Dos en Uno’s 50th Anniversary. A giant sized kid attached to the balloon, gave onlookers the impression the child was blowing a bubble.

The Dos en Uno big bubble flew over 15 cities in a two-month period. The big bubble gained major brand awareness by standing out from traditional media and by achieving nationwide PR. Sales grown up a 15%, the brand remembering increase considerably.