Crafted as a branding masterpiece for TCL, a renowned electronics brand, this film seamlessly intertwines the spirit of the 2023 Women's World Cup with their esteemed "TCL for Her" initiative, dedicated to championing women's empowerment.

The overarching objectives are multi-faceted: to establish a notable presence at the 2023 Women's World Cup without the official sponsorship title, to highlight and promote the empowering ethos of the "TCL for Her" initiative, and to subtly showcase TCL's innovative products within the narrative.

In the film, we are introduced to three exceptional talents, each offering a unique perspective on their relationship with football.

In Brazil, we meet Geyse, a national footballer destined for the World Cup stage. Through her story, we witness the profound significance football holds in her life.

Turning our attention to England, we encounter a former photographer from Manchester City Football Club. She provides captivating insights into her journey of capturing the essence of the game through her lens.

Meanwhile, in China, we delve into the grassroots of the sport, where we glean invaluable wisdom from a female football team head coach.

The impact, reach and engagement figures of the campaign (as of today):

Total Impressions of Linear + Social + Digital = 63,767,312

Total Clicks = 211,197

The campaign's success resonated with a worldwide audience, amplifying TCL's brand values. By championing women's voices and celebrating football's universal power to unite and inspire, TCL's partnership with the agency. Discovery offered a compelling narrative of its multifaceted impact across continents.