Introducing kids to the realities of the world can be quite challenging, especially since they are prone to resisting all organised methods of learning. The task was to bring this knowledge to them in an engaging manner.

‘Teach Your Children’ is a book where simple observations of life are shared with genuineness and wit in a tone that resonates with adults and children alike.Using an illustrated book format as the medium to share these observations, made it the most relevant way to reach out to kids and their parents.

The book enjoyed success with both parents and their kids. It started being used as a 'what to do when' guide of sorts that came in handy through the bumpy wonder years.'Teach Your Children' has had a successful first run with almost 2000 copies flying off shelves in the first week of its release.