TECHO is a nonprofit organization that relies on the help that comes from donations and volunteers. So, to promote their actions, it’s extremely important to keep mobilizing people to fight against poverty.

With the Occupy Mailbox Project, we were able to promote their message in a original way, inviting people that had the necessary means to make donations, but don’t have direct contact with this harsh reality, or the information on how to help.

It’s really common in South Florida to see mailboxes that look like houses and, as we had to create a different way to promote TECHO, the idea came instantly: what if we occupy these mailbox-style houses with people that don’t have a place to live at? We drove around Florida looking for Mailbox houses; then, we placed a family inside, like they were living in the “house”. When people took them off the house-shaped mailbox, they saw the message: This family isn’t at the wrong address. They’re here to ask for your help. On the back, people found and scanned a QR Code that drove them straight to TECHO’s website where they were able to donate or volunteer.

By placing the Techo Boymat at thousands of homes in South Florida we helped create awareness for the Techo brand in a region of the United States with a large Latin American population, and thus a vested interest in what goes on in Latin America. The initiative not only increased donations by 11% in the region, but also increased the number of volunteers, inquiries into the organization, and traffic on the Techo website.