Cannes Lions
LANDOR ASSOCIATES, San Francisco / NEXTEL / 2012
Overview
Entries
Credits
Description
Create a brand film that captures the spirit of the new brand and identity.
Execution
Illustration enabled us to tell a more diverse story to reflect the broad Latin American market. The drawings capture how people use Nextel in their lives in a compelling and expressive way.
Outcome
Give some indication of how successful the outcome was in the market. The film received loud applause at the brand event.
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12 items