#1 French Telco brand wants to step into the film industry using the brand values of sharing.The challenge consisted in inviting people to join a collaborative project which attracts to Orange expertise and different activities.In partnership with EuropaCorp, the first film studio in Europe, Orange launches www.weareproducteurs.com.An ambitious web platform based on crowd-sourcing and crowd-founding, where members can express their artistic point of view by voting on key points, from the choice of the synopsis to the development of the screenplay, directing options, casting choices, soundtrack, till the advertising campaign.And they finally produced a feature film: «A l’aveugle», in french movie theatres since the 7th of march 2012.

Weareproducteurs audience was created thanks to WOM and Orange own media supports (mailing to its 12m clients, web portals, TV magazine, etc.)

12,615 active usersMore than 2m pages viewedMore than 40,000 postsAverage time spent on the website: 6 minutesMore than 215,110 videos watched12,615 credited producersNo.2 at the French box office on the first dayMillions of contacts exposed to Orange, no longer a simple Telco brand but a brand that matters in the film industry