Background:A while back, the biggest telephone company in Sweden launched Internet access available to anyone who has a phone plug. Telia Internet För Alla (Telia Internet For Everybody) is already installed in your phone plug and you don’t need any complicated passwords or other information. Just plug it in and surf. In short: Swedes easiest Internet!Target group:These ads were pointed to the ones not so keen on paying much for an Internet access, for example young people who just got their first own apartment and also to low-consumer-surfers.