The most common cause of death for young people in Sweden is suicide. In most of those suicides bullying is a key factor.

How could we make the politicans act? By making it personal. One person behind the suicide statistic is Måns. Only 13 years old, he commited suicide after being bullied. During his short life Måns was a passionate writer. With the permission of his family we gathered notes, scribbles and school books and scanned them, turning Måns handwriting into a very unique typeface. A typeface that gave a whole new meaning and power to Friends message. The campaign started with personal letters in Måns handwriting to the leaders in the Swedish parliament.

Friends reached their goal of putting bullying on the political agenda. Our letter to politicians resulted in two of the eight parties in the Parliament actually included Friends demand for more welfare officers in their program for the 2014 election. So two out of five letters were extremely sucessful. The reality of bullying and it’s consequences was adressed on national television. We really managed to put bullying and suicide in the spotlight and hopefully prevent that less of the good die young.