The Blindfolded Live Trailer” was an exclusive premiere for Thai fans to promote Bird Box, a psychological thriller movie starring Sandra Bullock.

As the movie concept is about see it and die, we decided to let people experience Bird Box from Sandra Bullock’s own point of view instead.

We highlighted fear frequencies and scary sound effects on key scenes where Sandra struggled without sight for 6 minutes and launched “The Blindfolded Live Trailer” on Facebook Live a day before the movie launched.

219k people experienced it live, and just like Sandra Bullock in the film, had to navigated though the scariest conditions through just sound. Within the first day of streaming,

Bird Box reached No.1 trending movie on Netflix Thailand.