Cannes Lions
8COM, Sydney / TOYOTA / 2016
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In this modern day tale of fatherly glory, the new Toyota Camry is the silent assassin, the stealth bomber, and Captain Fury all rolled into one. Just as we think Dad isn't going to make it, the Camry appears out of nowhere, with alloys spinning and black grill shining in the sunlight, leaping to Dad’s aid, racing into our shot, and throwing its body on the line so that Dad can duck for cover and be spared the onslaught of life’s day-to-day artillery fire. This is the car for the every day hero.
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