In 2021, the U.N. Intergovernmental Panel on Climate Change released its sixth report on the science of climate change, calling the conclusion of its findings a “code red for humanity.” And at COP26, the Inter-Governmental Panel on Climate change concluded global greenhouse gas emissions must be reduced by about 45% by 2030 and to reach net zero by 2050. With our planet in peril, everyone must rise to the challenge and find solutions. Enter: THE ECOPRENEURS.

Together, Client and Branded Content Studio have partnered to shine a light on the everyday people stepping up to create extraordinary climate solutions—and inspiring others to do the same. Through our docu-style series, we aim to tell the stories of these ecopreneurs—entrepreneurs, scientists, and local community leaders—and the challenges their companies are addressing, the trials they have been through, and the positive impact they are making on the ground and around the world.

The story of Michael Stewart and SeaTrees is the story of how the ocean and its incredible ecosystems play a central role in halting—and reversing—the devastating pace of climate change, and how one organization and the community it is part of is inviting and enabling all of us to join the fight to save our planet.

We had 10 weeks from inception to finished episode, and we worked with Stewart to identify the best people in his universe to tell the story of SeaTrees in a way that would captivate the audience, educate them on the challenge, and take them 80m below sea level to see the stunning kelp forests they have restored off the Palos Verdes Peninsula in California.

Through our storytelling, we achieved Stewart's—and our—goal to make climate change more tangible and to use the ocean as lens to look at the global issue.

We create all Ecopreneurs content to resonate with business leaders and decision-makers in every role, industry, and line of business—and inspire action. To reach these audiences, we create a robust suite of complementary episode content. Through this content, we are able to further illuminate the climate challenges our ecopreneurs are facing, the solutions they have created, and the unique and scalable business models that are affecting real change. All content drives to our original episodes, on our new streaming service.

In addition to creating custom social and native promotional packages for each episode and all related branded content, we have also created a strategic organic promotion plan incorporating relevant newsletters as well as a major press release at key moments in our series. Our teams will continue to promote each episode, with showcases on Earth Day and at Davos 2022.

For the first season of The Ecopreneurs, Branded Content Studio is producing 12 monthly episodes and working directly with Client to identify featured companies selected on the merit of their business and impact.

For our first episode, we had 10 weeks from inception to launch, and SeaTrees was our top choice as a company with a unique concept that is poised to scale. We brought on board top on-land and underwater production partners and crews to capture breathtaking documentary footage to present genuine storytelling rather than overt marketing messaging.

The SeaTrees episode is one of the most watched and completed episodes of any series on Client's streaming service. It was also released on YouTube and garnered more than 3.3 million views and an average view duration of 6:09 minutes within the first month.

From launch in mid-January, our first episode, related content, and social previews garnered 110 million impressions in January and February alone—nearly 3x the guaranteed goal for this episode—and average time spent is +115% against Media Company website benchmarks, our best performing branded content hub.

Most importantly, SeaTrees has seen a 10x increase in site traffic and 10x increase in donations on their platform during the time the episode has been live. Our shared goal is to spread awareness of the ecopreneur revolution through cinematic storytelling, and to leave our world better than we found it.