Cannes Lions
The Fans Anthem
McCANN COLOMBIA, Bogota / HOMECENTER / 2017
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Overview
Entries
Credits
OVERVIEW
Description
HOMECENTER decided to break the routine by replacing the old anthem by one recorded in one of the games played by the national soccer team during the 2014 FIFA World Cup.
Execution
We use two daily broadcasts in the main sports radio stations of the country.
Outcome
We accomplished the following figures:
Impact: 15.77
Reach: 27.57%
Engagement: 175
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