Parents and children were invited for what they thought would be a try-out of a new toy for the kids. While waiting for their turn to take part on the "test", they were put in a room with no mobile nor distractions, where they were filmed without knowing it. When they finally were asked to test the toy, they were taken to another room where they found out that the "test" had been already taken. The "experiment" finishes with their reactions as they watch the footage showing the “test” results.

The film was released one week prior to Children's Day. Besides Facebook and Youtube, the film was released trough Whatsapp too.

14,2% increase in Habib's attendance during Children's Day (highest in the brand history). 4 milllion views (Facebook and Youtube). 50.000 shares / 70.000 likes. 91% of positive mentions on the social networks. These results become more relevant because the total spending for this campaign was US$62K (only US$ 30K media spending).