A comic book made exclusively for Instagram, all for second screen purposes, telling the main chapters of Anderson Silva's trajectory. A history that keeps getting new chapters live, during the fight week of his new challenge.

We invited the renowed illustrator Renato Guedes, that already worked with Marvel and DC. Guedes was the responsable for bring to life our hero's history live.

After that, a live newsroom was planned to follow all the main moments of the Fight Week in real time. Once something that worths notice happend, we briefly approved the scene with regional and international offices of UFC and sended right away to Guedes.

Minutes after the incident, a new comic was already posted into UFC Brazil's profile, giving a new chapter to the history.

80.000+ interactions of fans at UFC Brazil's social channels. 10.000+ second screen interactions during the event. Almost 1 million dollars in free media. A limited hardcover edition sold out at UFC Store in Brazil.