A billboard that transformed UFC fans punches into emojis that flooded the fighters Twitter timeline.

Implementation:

We made a billboard with a special technology that was connected with a fighter twitter timeline and transformed real punches into emojis.

Timeline:

The billboard was available throughout 7 days.

Placement:

It was places on one of the most famous places of São Paulo: Paulista Ave.

Scale:

We made only one Billboard.

Reach:

+14,000 interactions in 7 days.

Engagement:

People joined the idea even from afar, by sending their tweets and flooding the fighters twitter timeline.

Impact:

Sports news vehicles covered the massive participation of people throwing punches at the billboard.