Driving a convertible is first and foremost a unique lifestyle. With sometimes few unexpected hitches, as a hat or a scarf swept away by the wind. For the launch of its new range of convertible and roadsters, Mercedes-Benz have partnered with the new wave of French fashion Maison Kitsuné, to create FOUND: a hat and scarf collection, that are impossible to lose thanks to a geo-tracking chip and app.

Development and creative teams have worked closely to manufacture 400 hats and scarfs signed FOUND. BBDO, Maison Kitsuné and Mercedes-Benz decided to fill out this collection with a modern pattern declined into two different colours. Each accessory was manufactured in the Maison Kitsuné factories in Italy and then sent to the parisian Maison Kitsuné workshop in order to integrate every chip manually.

Above all, FOUND is a tribute to the convertible culture that drove the conversation about Mercedes-Benz new range much Further than the automotive press. The result of our press coverage was satisfactory: LUXSURE, WAD, MON FRENCH FLAIR, LE POINT, ELLE, LUXER’S, OPTIMUM, LUI, STYLIST, LE FIGARO, TRENDS, MODERNISTS, CLAUSETTE, FASHION NETWORK, … And Mercedes-Benz has begun a real conversation with a younger target. Available in limited edition exclusively in Maison Kitsuné flagship store and at the Mercedes-Benz Gallery in Paris, every item was sold out within 3 days. And none of them was lost.