Presidente Beer collected all the positive energy and country's good wishes to create

a national amulet in the form of a Golden Plantain, to hand over to the Dominican team.

The Golden Plantain rout was broadcasted through live streaming in social media,

from iconic places in the island.

The Golden Plantain delivery energized the Dominican Major League baseball players,

who displayed it with great pride throughout the games exclusive ESPN transmission

https://sports.vice.com/en_us/article/vvwwyj/fernando-rodney-pulls-enormous-golden-plantain-out-of-his-pants

https://fansided.com/2017/03/09/fernando-rodney-pulls-giant-golden-banana-pants-wbc-video/

https://www.youtube.com/watch?v=2SsEcsnnKLc

https://www.youtube.com/watch?v=1agDeM2urbM

https://www.si.com/extra-mustard/2017/03/09/dont-ask-why-fernando-rodney-pulled-plantain-out-his-pants

https://www.mlb.com/cut4/fernando-rodney-brought-his-lucky-plantain-back-to-the-world-baseball-classic/c-218676408

https://www.cbssports.com/mlb/news/look-fernando-rodney-brings-the-rally-plantain-back-to-the-world-baseball-classic/

http://detroit.cbslocal.com/2017/03/10/former-tiger-fernando-rodney-pulls-huge-plantain-out-of-his-pants-during-introductions-video/

https://sports.yahoo.com/blogs/mlb-big-league-stew/fernando-rodney-pulls-giant-plantain-during-introductions-world-012513009--mlb.html

• Media channels and integration: Offline and Online.

Timeline: From feb 2017 till march 2017.

The Golden Plantain rout was broadcasted through live streaming in social media,

from iconic places in the island.

The Golden Plantain delivery energized the Dominican Major League baseball players,

who displayed it with great pride throughout the games exclusive ESPN transmission.

In addition, Presidente gave away 60K bambans making easy for the Dominican players

to identify their fans in the stands that flocked to the event abroad, occupying more

than 40% of the Miami Marlins Park.

RESULTS: The world lived the Golden Plantain fever, thanks to his charisma

and the international reviews extraordinary push. In just three weeks!

Social Network reach (11MM)

Organic views (14MM)

Organic reach (27MM)

Free press (487MM)