Cannes Lions
SAATCHI & SAATCHI, London / VISA / 2016
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Visa’s payment system is always performing, supporting you no matter what. So as part of their 2016 Olympics sponsorship, this film celebrates the human heart, another engine we never see that works in every moment, from the mundane to the most crucial.
The film sees a dual narrative unfold. One one hand, a portrait of an athlete preparing for the Olympic Games in Rio. On the other, his heart working behind the scenes, propelling him towards his big moment: a breathtaking long jump.
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