There is currently no cure for Parkinson’s Disease. Until there is, everyday tasks are often impossible for people

living with the disease. We needed to raise as much awareness as possible among audiences that don’t typically

think about it, and show them what a challenge everyday life can be.

The Parkinson’s Challenge Parkinson’s NSW filmed its own version of the Mannequin Challenge, starring people

living with Parkinson’s and illustrating some of the many every day activities they struggle with, before delivering

the end message “until there is a cure, life is our challenge”. We also interviewed sufferers featured in the video as

they talked about their daily experiences with Parkinson’s. Seeding on Owned Channels We needed to execute

quickly, before this trend fizzled and was replaced by another. Within 24 hours of filming we posted to Parkinson’s

NSW Facebook page using small $400 budget, targeting their followers, friends of followers and people who had a

link to Parkinson’s. Attracting Earned Media We approached Australian media outlets, bloggers and other

link to Parkinson’s.