The Situation

Parkinson’s disease is much more prevalent and serious than people think. Although there are some treatments that partially manage symptoms, there is no cure and little money to fund research for a cure.

It’s not rare, or a disease that only affects the old, or ‘just’ manifested by having the shakes. One person is diagnosed every hour of every day in Australia. 10% of them will be under 40, and 20% between 15-65.

The Brief

Parkinsons NSW is an organisation which aims to raise awareness of the disease and ultimately to raise funding for research to find a cure. We were briefed to leverage World Parkinsons Day, which took place on the 11th of April, to create news around the cause.

The Objectives

• Build understanding of Parkinson’s disease and the impact it has on people’s lives

• Motivate people to donate and help cure the disease

With almost no budget, we created a compelling video to raise awareness of Parkinson’s Disease and generate donations for Parkinson’s NSW. The launch – via the client’s web-site, Facebook page, and Youtube channel – was timed to coincide with World Parkinson’s Day on Monday 11th April, 2016. The spot was subsequently seeded online, broadcast nationally, and achieved national publicity.