Together with Jordi Roca, pastry chef of 3-star Michelin and twice voted World’s Best restaurant El Celler de Can Roca, we are bringing new life to cacao with The Macallan Harmony - a Limited Edition with a groundbreaking approach to sustainability through innovation. This whisky has an unusual cacao note that is perfect for pairing with exclusive bonbons. The pack is made from 100% recyclable cacao paper using the discarded husks from cacao pods, a natural waste material. By innovating, we have been able to reuse 15% of the husks, which is a very high percentage compared to other projects on the market.

This project aims to communicate sustainability and inspire consumers in a gentle, engaging and fresh way. The Harmony project embodies this spirit, especially through the product that makes it unique, respecting fair trade, nature and small farming communities.

To launch this platform, we created a new, playful and luxurious world to inspire our consumers: a new territory to give new life to cacao and show that a more sustainable future is possible. This world was shaped in a full CGI movie featuring Jordi Roca to showcase its creativity, innovation, sustainability and fun.

We created the recycled cacao husk pack as a tangible symbol of the brand’s commitment. We also launched a unique pairing with cacao bonbons based on the exact whisky tasting notes created by Jordi Roca and Damian Allsop, and a toolkit to create events in experience on global brand markets.

We created a complete content platform for the global launch of The Macallan Harmony Cacao with:

- The main launch movie

- Content series capsules with the key pillars: whisky, pack and pairings

- An exclusive pairing with cacao as the main ingredient

- Recycled pack made from the waste material of the ingredient (cacao husks)

- Ideation of the worldwide experiential events

- Global guidelines for the product and platform

- Creation of masterclass for markets to do the pairings

- Photo shoot and key visuals for the launch and platform

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