The creative execution for the first stage focuses on the consultation aspect. The target group consults detective Jerry Cotton who scours the fine print of Generali Group policies in search of a solution to the 'new severance payment system' case.The 'new severance payment system' file and the main theme - runs through the following stages: 1- the introduction of the business coach (the severance payments expert); 2- the legal situation and; 3- cracking the case with the TEAMInvest product.

By the end of January a total of 2,600 contracts had been signed. Divided by the distributed circulation of the mail shots this represented a response rate of over 6%. This means that 6% of the companies contacted signed up for the Generali Group’s employee severance payment provision fund.Invitations to attend one-on-one consultation sessions were also despatched, and according to the client went very well. The client was extremely satisfied with the results of the activities.