As those governmental envelopes became naturally a kind of a loyalty and honesty test, we used them to find loyal financial manager for our client. We sent all the candidates’ invitation letters for the interviews in those. We knew that with the act of acceptance, candidate would show desired qualities: honesty, legalism and loyalty.

Only seven candidates showed up for the interview, the most suitable seven.As it was posted on countless number of web pages and shared on Facebook, this simple case became piece of advertising itself, raising the awareness and positive image about the client.