KPMG Accountancygame. KPMG set out to get in contact with accountancy students and present themselves as an innovative company by organising a modern, unusual recruitment event. By means of a cross-media campaign, the students were persuaded to visit the subscription site. In the game they took on the role of a virtual KPMG - employee for three weeks. Their assignment: to check the financial situation at FC Orion, an average (non-existing) Dutch second division club with very high ambitions. A Sheik has recently invested a substantial amount of money in the club and their ambition is to play Champions League in three years. The game consisted of several websites, email, SMS messages, live calls and a personal presentation by 15 finalists.