Cannes Lions
RKCR/Y&R, London / BBC / 2012
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We see a man sat at his kitchen table listening to an emotional song on the radio. We can see that he is moved by the song and begins to cry with a smile. We then see the same scene again but we hear a football clip. Again we see that the man has been moved emotionally by what he is hearing. We can see in both scenarios the man is moved and reacts emotionally to the stations he listening too.
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