The challenge was to make the extraordinary duration of this warranty more than just a sales tool but a long-lasting experience. To do so, we created the "LAVAMAT 55 Months Calendar" that accompanied customers not just for a year, but for the entire 4 ½ year warranty.

Beautifully detailed, each month pairs a bold illustration with a quirkily informative story about laundry and washing – ranging from "The Island of Knitting Men" in the middle of lake Titicaca to tips on cleaning dirty laundry in space. In the end, the calendar proves that their 55-month warranty is not only very long but also very beautiful.

As an extraordinary promotion tool, our calendar helped retailers selling the LAVAMAT in the stores. And as an after sales tool, it entertains thousands of LAVAMAT owners every month for 4 ½ years. The numbers proved that hard selling and brand developing can go hand in hand: within the first month after the launch of the 55 years edition, the estimated number of models were sold out – and an additional 30% had to be produced.