Across Europe, a decline in desire was causing a decline in Honda Civic sales. Our 'Dad' target audience saw Honda as reliable and boring, when they wanted a cool, sporty car. To drive re-appraisal we brought out 'the other side' of the Honda Civic - the racing-inspired Civic Type-R. When the 'R' button is pressed the car goes into race mode. We wanted people to experience this feeling with an online 'test drive'. (Google's research showed that 93% of people research online and 61% watch online films). Our insight into the brand, the car and how/why Dads buy cars came together in our idea: An interactive double-sided story of a Dad leading a double life. By day, he's a Civic-driving, doting Dad. By night he's a Civic Type-R-driving, undercover cop. Viewers created their own story by pressing the 'R' on their keyboard to switch between the perfectly matched films.