Cannes Lions

THE RIGHT PATH TV

AMVBBDO, London / DIAGEO / 2016

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

This film tells the inspirational story of Ashwin Willemse, who escaped ganglife to find redemption through rugby, eventually representing his country in the Rugby World Cup. Ashwin makes a clear distinction between gang members who left him for dead, and teammates who always supported him – true to the spirit of rugby. His story epitomises the Guinness positioning ‘Made of More’ which is true of him, but also of his teammates.

Similar Campaigns

12 items

Never Square

BRANDOPUS, London

Never Square

2022, OSCAR MAYER

(opens in a new tab)